Yakov Yarmove, Ethnic Marketing & Specialty Foods, Jewel Osco
Steve Ravitz, President of Ravitz Family Markets, Shoprite
Hirsch Wise, Kosher Food Coordinator, Harlow HRK Sales & Marketing
Evident in the panelist presentations and the subsequent question and answer period were four C’s:
- Computerized sales records and reordering: – What sells gets purchased for the store shelves. Automation will facilitate advantageous and timely restocking.
- Communication between the store owners/managers and the suppliers – Both need to provide information on special programs wanted and available, product movement and other relevant information. It is too often that both sides fail to initiate required communication and even fail to respond to specific requests for information or actions.
- Costs – Must be kept to practical minimums throughout all elements of the businesses. In large part, this is facilitated by the two C’s above.li>
- Customer experience – Make shopping at the stores an experience that customers enjoy and want to regularly repeat. That customer experience includes such as: excellent values, effective store layout, pleasant appearance and lighting, regular promotion, and theater..
If an Israeli food producer does not maintain its own physical presence in the US, a capable and reliable US distributor can be effective. The C’s above fully apply to relationships between such distributor, the store operators, and the Israeli suppliers.
The panelists also noted that many US shoppers are very supportive of Israel, and are likely to seek out and purchase products made in Israel.